Last updated: Apr 16, 2026

This Privacy Policy describes how Renato Augusto Reiniger ("arietoy.com"), creator and legal owner of this website and its mobile applications, collects, uses, and protects information from users who access and use the arietoy.com website and our games (including those available on the Google Play Store), with special consideration for our primary audience: children.

Our highest priority is the privacy of our users, especially children. We are committed to protecting the information you share with us and ensuring that your experience is safe, welcoming, and transparent, in compliance with children’s data protection guidelines.

1. Personal Data: We Do Not Collect It

• We do not request, collect, or store any personally identifiable information from children or adults (such as full name, national ID numbers, address, email, or phone number) for registration or identification purposes on our servers.
• Names in Games: Some games may ask for a name solely for temporary on-screen display (e.g., "Congratulations, Your Name!"). This information is used only for momentary display and is NOT stored on our servers or in the device’s local storage (localStorage).

2. Data Stored Exclusively on Your Device

• Game Scores and Progress: Game results are stored exclusively in the browser’s localStorage or the app's local storage, which is a memory area on the user’s own device. These data remain only on the device, are not sent to or collected by our servers, and can be removed at any time by clearing app or browser data.

3. Usage Data Collection (Statistics – Google Analytics)

We use Google Analytics to understand, in a general and anonymous way, how users interact with the ArieToy website and to improve the overall experience.

Google Analytics collects anonymous and aggregated information such as pages visited, time spent, device type, and approximate geographic location (city and region).

Google Analytics is configured with IP anonymization and with advertising and remarketing features disabled, following best privacy practices for child-oriented environments.

4. Advertising (Google AdMob)

Our mobile applications use Google AdMob to display non-personalized ads, which helps keep our games free to play.

Google AdMob may collect and use anonymous device identifiers (such as the Android Advertising ID) solely for:

• Ad Frequency Capping: To ensure you don't see the same ad too many times;
• Fraud Prevention: To detect and prevent invalid clicks or activity;
• Basic Analytics: To measure the performance of the ads.

We do not use personal data for behavioral targeting or interest-based advertising in our child-directed apps. For more information, please see the Google Privacy Policy.

5. Cookies

Cookies are small text files stored in the user’s browser. On ArieToy, they are used only for the basic functioning of Google Analytics, as described above.

We do not use cookies to identify users, track individual behavior, or display personalized advertising.

6. Children’s Privacy (Our Core Commitment)

The ArieToy project was designed for children aged 4 to 9. Protecting children’s privacy is our core principle.

• We do not intentionally collect personal data from children.
• We do not encourage or allow the sharing of personal information.
• Games and content are designed to work without requiring user identification.

If a parent or legal guardian believes that personal information may have been provided inadvertently, please contact us at contact@arietoy.com for prompt removal.

7. Educator Area (Optional Use)

Some ArieToy games may offer an Educator Area for teachers or guardians to personalize activities using an access token.

On an optional basis, educators may provide basic info (email, name) solely for access recovery. This information is not shared with third parties and is not used for advertising purposes.

8. How to Contact Us

If you have questions regarding this Privacy Policy, please contact us:

• Email: contact@arietoy.com
• Instagram: @arietoylab

9. Data Subject Rights & Changes

We fully respect data protection principles under applicable laws, including Brazil’s LGPD and international regulations.

This Policy may be updated periodically. Continued use of our website or apps after changes implies acceptance of the updated Policy.